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- Post course on public website and DO NOT PASSWORD PROTECT IT
- Blast e-mails – your own and from the Council
- Distributing flyers promoting your course at every educational or member event
- Contacting your instructor to see what help they can offer
- Press release to news media
- Contact local REALTOR® boards and associations and ask them to include the course on their calendar and in newsletters
Is your organization on LinkedIn, facebook, Twitter or one of the many other social networking sites? If so, promote it on your flyers, newsletters, e-mails, etc. As more and more people become your fans, friends or connections, you will have a bigger and broader base of people to promote your courses to. Promote your course as an event, and regularly update your status with information about it.
Contact local brokers to find out if you can come speak or give a short presentation at one of their sales meetings for five or ten minutes. Ask ahead of time whether they have any CRS Designees in their company who might want to stand up and give a testimonial about CRS Courses or the benefits of becoming a CRS Designee. Bring copies of your course flyers/registrations forms to distribute and consider offering a discount for multiple agents from the same office who sign up together, or any one person who signs up during your visit. Supporting PowerPoint presentations on each course can be found below.
Call local brokers and tell them about your course. You should be prepared to answer specific questions about the course content, so you may want to contact your instructor for a summary of what he/she will be teaching. Let the broker know if you are offering any discounts and find out whether they may be willing to subsidize a portion of the tuition for their agents. You should also have detailed information on the benefits to the broker of having CRS educated agents working for them. Benefits include, but are certainly not limited to:
- CRS Designees earn higher incomes, which boosts your bottom line
- CRS Designees receive better training, so you have less liability and risk
- CRS Designees are more professional, which reflects positively on you and your company
- CRS Designees provide better service to their clients, so you’ll have happier customers
- CRS Designees are better educated through CRS Courses and learn to be more self-reliant, so you can be more comfortable with their decisions
Download the Proven Path to Success Course Marketing Guide to find more great promotional and marketing ideas that have proven successful to your fellow CRS Course Sponsors.
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